Jira | UX Design
Atlassian, Sydney
Team project
UX Design
2 Days
Figma |
Challenge
Feature Overload: Users find Jira's numerous features overwhelming, making it difficult to identify and use the most relevant ones.
Complex Interface: The non-intuitive design complicates navigation and feature discovery.
High Learning Curve: Excessive templates and text-heavy documentation deter new users and increase onboarding time.
Fragmented AI Functions: Integration of AI features with Jira’s existing system is disjointed, reducing user engagement.
Diverse User Needs: Catering to both tech-savvy users and those with limited technical expertise poses a significant challenge.
Overview
This project aims to enhance the usability of Jira, a project management tool from Atlassian, by integrating AI-driven solutions. The primary goal is to simplify Jira's complex user interface and feature overload, making it more accessible and efficient for users from diverse industries. The AI system, named "Jizy AI," provides task recommendations, predictive analytics, and personalized guidance to reduce the learning curve and improve productivity.
Discover
Empathise
User Research
Online ethnography
Persona
Competitor Analysis
Secondary Research
Gain firsthand experience by using Jira to empathize with user struggles. Hypothesize 3 main issues:
Feature Overload: The abundance of features leaves users uncertainabout which best suits their needs.
Complex Interface: The interface's complexity hinders efficientfunction discovery.
High Learning Curve: Excessive templates and text-heavy explanationsincrease the learning curve and selection effort.
To validate our hypothesis, we conducted an online ethnography study. We randomly selected 20users' reviews from various industries on GetApp and analyzed their negative feedback using Dovetail.
Here are the key findings:
Subsequently, we conducted further user research to gain deeper insights into the impact of these3 identified issues on users. Here are our Key insights:
User interface and the abundance of features make it challenging for both new and experienced users to set up and manage tasks effectively.
The overabundance of features complicates even simple tasks, creating challenges and impeding progress.
The mismatch between Jira's technical orientation and users' diverse backgrounds increases cognitive load and hinders accessibility.
Online ethnography: Investigated negative feedback from 20 users onGetApp using Dovetail.
Secondary research: Analyzed 5 articles online
Persona: 2 personas created based on user research
Competitive analysis: Mapped out 3 competitors and SWOT analysisOnline
To understand users, become one first.
Dive into an intensive research sprint
Jira's multiple features lead to information overload and a mismatch between functionality and user needs.
60% of users mentioned
Highlights the challenge of finding and navigating features due to perceived non-userfriendly interfaces.
45% of user feedback
by Jira's steep learning curve, complex work flow, technical terms, and insufficient inclusive.
24% of user frustrated
Learning Curve and Onboarding
Define
Research Summary
Use AI to assist users in quickly understanding professional terms and their usage.
Utilize AI technology to create customized project templates or workflows that cater to the specific needs of the user.
Utilize AI to monitor project progress and provide personalized optimization suggestions for increased productivity.
Our Design Goal
How might we
reduce the complexity of Jira for users?
Individuals seeking streamlined workflows and improved productivity through Jira. They come from diverse backgrounds, spanning various industries, and can range from tech-savvy professionals to non-technical users.
Target User
Inability to quickly grasp various Jira functionalities, resulting in time wastage(non-tech, cold users)
Difficulty in swiftly determining priorities when confronted with excessive project information, leading to decreased work efficiency(tech-savvy, warm users).
User Pain points
Efficiently learn and master Jira's features.
Swiftly identify and prioritize tasks amidst extensive project information for improved work efficiency.
User needs
AI-Driven Task Recommendations : Implement AI-powered task recommendations that suggest actions based on user behavior and context, simplifying complex workflows.
AI-Powered Personalization : Customized dashboards, tailored onboarding tutorials, and project/task templates based on user profiles, actions, and needs.
Potential Opportunities
Develop
Ideation
User Journey Map
Prototype
4 concepts were created during the initial ideation based on user needs and design goals. Ultimately, we chose Concept 3 based on the design matrix.
Wireframe and
think aloud user testing
Following issues
Users with limited imagination and workflow understanding face coordination issues between AI special functions and the original information.
AI functions are fragmented and there is no good UI integration design.
Users should have clear options to choose between AI assistance and traditional navigation.
Hard to understand
Fragmented AI Functions:
User Choice Dependency
We conducted user testing with utilizing walkthroughs effectiveness of eight sketches. One participant grasped the concept accurately, while the other did not. think-aloud to assess the understanding and procedures and 2 participants, persona-based
Deliver
After iterating based on feedback received from user testing, we developed a high-fidelity AI prototype. Here are some improvements:
Enhance AI UI integration within Jira, reducing disconnection and boosting user engagement.
Distinguish AI processes from regular tasks to create a clear and comprehensive user experience.
Optimize interactions with focused tutorials, ensuring users gain a thorough understanding and familiarity with AI features.
Our AI employs predictive technology to simplify user workflows and enhance efficiency. It autonomously monitors project progress, provides timely reminders for critical tasks, and offers relevant solutions and quick actions.
Introducing 'Jizy AI' – Your Jira workload made as 'eazy' as a breeze!
