E-commerce Website Redesign
StreamLine is a popular mobile banking app that enables users to manage their accounts, track expenses, and make transactions. The app, however, was facing usability issues that led to a decline in user satisfaction and engagement. Our goal was to redesign the app, improving its UX/UI to provide a seamless, intuitive, and enjoyable experience for users, ultimately increasing user retention and satisfaction.
Ottawa, Ontario, Canada
2006
E-commerce
$1.578 billion (2019)
5,000+
Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.
The improved onboarding process resulted in a 35% increase in new user adoption rates.
The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
Conclusion
Final Wireflow
Problem Define
Iteration
Home Page
Home Page
Text readability has been improved by increasing contrast against backgrounds and ensuring text is not overlaying complex images.
using cards for content modules and tabs for categorized information.
Focused Highlight: The main event is featured more prominently for immediate user engagement.
Simplified Navigation: The interface might have been streamlined for easier and clearer user navigation.
Organized Layout: Content sections could have been reorganized for better clarity and accessibility.
Live View Page
Live View Page
Interactive elements are standardized with a clear call to action, improving the intuitive nature of navigation.
Minimalist design that prioritizes user tasks and information needs.
Reduced On-Screen Elements: Streamlining the interface to focus more on the live event.
Feature Consolidation: Prioritizing and simplifying features for ease of use.
Enhanced Score Visibility: Making live scores and statuses more prominent for immediate viewer understanding.
Design Solution
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